Generated Links / QRs
7,394
₹85.06 L Initiated Intent
Intent Conversion SR
84.05%
6,215 Paid / 7,394 Links
Pre-Scan Drop-offs
898
₹10.57 L Unattempted GMV
Bank Checkout Attempts
6,496
₹74.49 L Attempted at Switch
Execution Success Rate
95.67%
6,215 Paid / 6,496 Attempts
Collected Revenue
₹70.92 L
281 Bank Fails (₹3.57 L)
📱 1. Eliminate QR on Mobile Web (mWeb)
TAT Attribution: 96.4% of converted users complete in <45s (median 10s via native intent), while only 0.5% endure slow screenshot flows (>2m). While RedBus does not pass client device metadata yet, mobile QR rendering forces screenshot-and-upload friction that causes 10–20% abandonment. Force native Intent (
upi://pay) on mWeb and ask RedBus to pass metadata.channel for deterministic tracking.
💬 2. Instant WhatsApp Recovery for >₹2k Fares
Unattempted drop-offs surge to 13.4% on Long Haul (₹2k–₹5k) and 14.8% on Premium (₹5k+) tickets. When a generated link idles for 90 seconds, dispatch an automated WhatsApp / SMS payment link to the user before the seat reservation expires.
💳 3. Promote RuPay Credit on UPI for Z9
60.85% of bank attempt failures (171 drops, ₹2.22 L lost) are due to Z9 (Insufficient Funds). RedBus already enjoys a 94.42% SR on Credit on UPI. Prompting RuPay Credit as an in-app fallback directly solves customer cash-balance constraints.
⏰ 4. Night-Time Session TTL Optimization
Unattempted drop rates peak between 10:00 PM and 1:00 AM (14.4% – 15.5% drop rate) during late-night booking searches. Extending dynamic QR validity to 10 minutes prevents premature screen expiry during multi-passenger seat confirmations.
📈 Daily Dual-Funnel Trend: Intent SR vs Execution SR
Sept 18 – Oct 4, 2026
🌊 Macro Funnel Waterfall (Generated → Attempted → Settled)
Intent Leakage vs Bank Losses
🚌 Bus Ticket Tiers & Pre-Scan Drop-off Vulnerability Analysis
Notice monotonic drop-off increase on higher ticket sizes
| Ticket Price Category | QRs Generated | Bank Attempts | Settled (Paid) | Pre-Scan Drops | Pre-Scan Drop Rate | Intent SR (%) | Execution SR (%) | Realized GMV | Unattempted Lost GMV |
|---|
📱 Payer App Conversion (Switch Level)
| Payer App | Volume Share | Attempts | Execution SR (%) | Collected GMV |
|---|
🏛️ Remitter Bank Conversion (Top 5: 98.7% Share)
| Remitter Bank | Attempts | Successes | Failures | Execution SR (%) | GMV (₹) |
|---|
⏰ 24-Hour Booking Volume & Pre-Scan Drop Rate Curve (IST)
Night-time drop rate peaks at 15.5%
🔄 Payment Initiation Flow & Instruments
| Initiation Flow | Account Instrument | Attempts | Execution SR (%) | GMV |
|---|
🔍 Bank Switch Failure Taxonomy (281 Total Drops)
Click any error row for Bank/App drilldown
| NPCI Code | Failure Description | Category | Fail Count | Fail Share | Lost GMV | Action |
|---|